Hello, everyone. This is Mubashir Khan from Tech Scnz. Digital Marketing. Over the past decades marketing had to keep up and content with leaps in technology and our relationship to it ever since.
Today’s world where the internet is entwined with everything we do, the importance of digital marketing has become very clear. It has also become an integral part of what business means to its customers. So this blog will help you learn about the evolution of digital marketing.
Evolution of Digital Marketing
In this world where we have more than a hundred million people who use social media on a regular basis are expected to be at least familiar with the core topics of digital marketing. In simple terms, I would say digital marketing is the promotion of products over the Internet or any form of electronic media.
Now people consume digital content on a daily basis the like for example in the beginning we would read all the news or the day to day use over the newspaper.
But ever since we got smartphones, we got tablets everything is bound to the online activity. So very soon the traditional getting platforms will disappear by replacing it with a digital Market which will completely take over the industry.
There are so many advantages which you can not even count guys. Now if we talk about the history of the evolution behind the growth of digital marketing. This was first used in the early 1970s where a programmer called Ray Tomlinson sent the first email, and through this, it was established that you can communicate using machines.
But this was just the beginning of the Lesser. Did they know that digital marketing would create a revolutionary in the field of marketing as a number of users increase the landscape evolved from Email to search engines. Like Archie, Yahoo, Google, eCommerce sites, like Amazon, eBay, and many more, and also the better starting point for the history of digital marketing.
Now, What is Archie, Archie is a tool for indexing FTP activities allowing people to find specific files. Most of you might not know that Archie is a very first internet search engine.
This is when the digital marketing term was first used then in the year 1993. The first clickable web advertisement banner was released. So this is also another added weighing for all marketing followed by which in the year 1994 Yahoo was launched. Which was the first e-commerce transaction over the net market and also in the year 1996 smaller search engines like hotpot and Alexa were released next in the year 1998.
Yahoo Launches Yahoo Web search. So in this case digital marketing has already been grown to one extent and this was also the birth of Google Microsoft. Also launched MSN. Also in the year 2001, the first mobile marketing campaign took place next in the year.
2003 WordPress was released. I think most of you know how WordPress Works any of the content creators would know how a WordPress is used and also in the year 2000 for Gmail, Facebook, and Google goes life.
These are the Milestones in which digital marketing has achieved 2005. You have YouTube being launched and in the year 2006 Twitter was launched and also in the Year 2007 Spotify was launched. In the year 2008 and Google launches its first real-time search engine results in the year 2009 and WhatsApp has also launched in the year 2010. I think this application is used by most of them.
Whatsapp is also a platform for digital marketing, 2011 Google Plus, and Google Panda was launched. 2012 Knowledge Graph was launched By Google, and also in the year 2013, Facebook Messenger app was launched, and also this is the year where Facebook took over WhatsApp also in the year 2015.
So this is exactly how digital marketing took the mainstream one by one. You can see that they’ve come across so many challenges and they’ve discovered so many new things. The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last few decades.
Although early desktop publishing software in the first PCs caused search in print Marketing the 1980’s the computers where a little more than a glorified typewriter. And also in the coming few years the number of people using the web sword from 16 to 17 million. So this is a very huge number you can see that this How digital marketing was in the play ever since the beginning.
So this is the evolution of digital marketing If you have any queries related to any of the topics, feel free to reach out to us, and also please do put them up on the comment. Don’t forget to like, share the blogs.
Thank you and happy learning.